Saturday, August 5, 2023

The PGA Tour, LIV, PIF, and the state of the game!

 Well, I'm back everyone and glad to be.  It's been quite a year or so in the professional game hasn't it? To say that seems very understated, so let's go.  The PGA Tour, riding a wave of popularity, and growth, was shocked by the creation of a competitive tour known as LIV Golf. Created by Greg Norman and Phil Mickelson (essentially in theory), it took the golf world by storm with a team and individual concept, 54 hole events, with a shotgun start, limited fields, and loud music. "Golf But Louder" their catchphrase, this upstart has turned the game upside down. Add in the unprecedented signing bonuses offered to its most high profile players, and the entire landscape of the professional game has been altered forever. 


But fast forward to the last few weeks and there was more shock and awe in store for everyone with the shocking announcement that the PIF (Private Investment Fund) had signed a "Framework Agreement" with the PGA Tour to end all litigation between the parties and to negotiate a partnership under the name of NewCo.  Yes, VERY original.  In any case, in golf's version of As The World Turns, we'll have to tune in next week to see what happens between Bo and Hope! Stay Tuned folks!

LoL

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